- House the Market?
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- the condo market did something.
the condo market did something.
in this economy??

It really is the most wonderful time of the year, though maybe not for the reasons you’d think. The holiday spirit and twinkle lights and obligatory gatherings are nice and all, but you know what’s actually magical? Closing on not one, but two condos next week. Which I know isn’t most people’s definition of holiday magic, and honestly sounds a little sad when I say it out loud, but if you’ve lived through the trauma the Oakland condo market has put my sellers (and me) through this year, you’d get it.
For those fortunate enough not to know, it has been a brutal, abysmal *consults thesaurus for more dramatic synonyms* atrocious, abominable (you get the idea) market to work in. And yet…here we are. Ready to close on a condo that I’ve spent the better part of a YEAR fighting to sell, and another where the seller spent two months bouncing between “congrats on your accepted offer,” “nevermind I can’t sell anymore,” “wait actually I can,” and “flying overseas tonight, good luck reaching me for three weeks.” (brb, heading to the chiropractor from all the whiplash.)
While these up-and-down transactions have aged me in ways no serum can fix, they weirdly feel more satisfying than the easy wins. Does that say something about me? Probably. Please don’t confirm.
And since December is the season for reflection and whatnot, let me just say: thank you for sticking around. For reading, for responding, for sharing. Truly keeping me employed out here lol. I really didn’t think this silly little newsletter would survive past a handful of sends, but rambling into the internet void has become a shockingly efficient way to stay connected with clients, friends, colleagues, and the occasional welcome stranger. One past client even told me she has “no interest in this stuff,” yet still reads and replies to every email. Which, honestly, feels like the second highest compliment. The first being when she sent her friends my way. 🙂
And on that note, merry Christmas, happy holidays, and see you next year!
SMU and Improved (terrible pun intended)
Samuel Merritt University — home to some of the highest-earning health science grads in the country and a nursing pipeline that’s 94% hired in California — is officially moving into downtown Oakland. And it might be the most promising thing to happen to this area in awhile. (I worked there pre-real estate and accumulated the funnest, fondest, borderline-feral memories to prove it. Downtown deserves that kind of energy again!)
The new campus opens in January 2026 — ten stories, 250,000 square feet, packed with simulation labs, VR rooms, and all the shiny new tech every future nurse can nerd out on. Now with thousands of students and faculty pouring in daily, downtown will finally get what it’s been missing: actual human beings. People who buy coffee. People who grab lunch. People who sit outside long enough to make a neighborhood feel like a neighborhood again. Can you imagine? A downtown… but with real signs of life? Wild. But I’m here for it.
It’ll be a slow burn for sure, but maybe someday you’ll look around and go, “Wait.. this corner doesn’t feel so sad anymore?” SMU says it’s doubling down on building a stronger, more equitable Bay Area healthcare workforce, meaning Oakland gets a true partner that’s in it for the long haul.
Could this possibly be the beginning of downtown’s comeback arc? And does the condo market get a redemption plot line while we’re at it? Today I’m choosing optimism/delusion (potato/potato) and saying yes.
A Word From Our Sponsors
Brought to you by…. my listings (the only ones funding this whole operation). ‘Tis the season. Even for the condos.
First up, a design masterpiece! $150k was poured into an already beautiful space until it became what multiple people have called “a whole vibe.” Their words, not mine. But between floor-to-ceiling windows, ridiculously tall 20-foot ceilings, and the seller’s meticulous upgrades, I would have to agree. It is, in fact, a whole vibe.
A tucked-away home that isn’t on the market but is very much available now. A charming 3/2 single-family at the end of a private cul-de-sac with no rear neighbors and only one next door — a dream for anyone who prefers their gatherings loud, joyful, and unbothered. Beyond the big backyard, rolling hills and wide delta views make the whole place feel like you accidentally bought your own little kingdom.

425 28th St, Oakland
Last but never least, a newly renovated loft in Uptown. Walkable to coffee, cocktails, groceries, basically everywhere you’d want to be. The sellers thought they’d be here forever, so they renovated the entire place from top to bottom just months ago: brand new kitchen, bathrooms, everything! They spent extra because they are extra (hi guys, hope you’re reading this). Then life made them move, and now their condo is a freaking steal. And yes, I only have a humble exterior shot and no interior photos to show yet, but trust me. It’s goood.
A few more are in the works, but I’ll spare you the extra paragraphs and save them for my sponsor’s next appearance. If you want the details before everyone else, hit reply and I’ll happily overshare.
She said yes! (to more housing)
San Francisco just approved a big rezoning plan that finally opens up neighborhoods that have resisted new development for decades. The goal is to break the city out of its housing gridlock and satisfy the state’s demand for 82,000 new homes by 2031 — a deadline backed by the very motivating threat of losing millions in funding and control over its own housing process.
Getting here was messy, of course. The vote was tight, the public meetings ran forever, and the debates were dramatic enough to qualify as a Netflix series. (Can someone please pass the overly buttered popcorn?) Meanwhile, supporters called this a long-overdue chance to open up space for anyone priced out of the city. Opponents worried that developers would get too comfy and make the city lose its character.
But even with the new zoning, no one’s pretending this magically produces thousands of homes overnight. The city’s own economists think the changes might only yield about 14,600 units over the next 20 years.
Still, it’s something. And for a city known to argue itself into a standstill (honestly, same), this is some decent movement. Even if the whole “who builds what and who can afford it” thing (you know, minor details) is still very much TBD.
TELL A FRIEND (OR THREE)
Have a friend buying, selling, or just thinking about making a move? Bay Area or not, I can help! Reply with their info, and I’ll take it from there. And if you know someone who’d actually read this newsletter, forward away. Referrals, shares, and general hype-spreading earn you good karma, bragging rights, and my eternal gratitude. 💌




